A|U|R for 2013
Tech-driven, fashion-forward apparel with an environmental appeal
Published on Monday, Oct. 08, 2012 07:36PM EDT
One of the emerging trends in the golf industry is that of environmental awareness and sustainability. While the most visible signs of this can be seen on the actual golf course itself, the same principles and philosophies are extending out into other areas of the industry such as golf apparel.
Montreal-based A|U|R, which is owned by The Fletcher Leisure Group of Canada, is among the leaders in very tech-driven, reasonably priced and fashion-forward apparel that also appeals to the environmentally conscious.
A|U|R, which stands for "All that you Are", offers three distinct categories for both men and women - Active, Authentic and Aware.
A|U|R Active is a performance golf collection with emphasis on the golfers ease of movement. This category includes the A|U|R double-knit Dri-Max polyester polo that features stretch, spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season.
A|U|R Authentic is a collection of more traditional golf-inspired clothing featuring an assortment of sweaters, vests, pants and shorts in classic colors of black, navy, taupe and charcoal. Classic inspired v-neck argyle vests and full-zip cardigans in black or indigo are standouts in this collection. These argyle classics have a front panel design with ribbed finished collars, cuffs and waistbands.
A|U|R Aware is the company's attempt to give back to the planet with a unique list of specifically designed fabrics including CarboCool, S.Cafe and Ecosmart. This line not only looks great on the golfer but is great for the world's golf environment.
EcoSmart is a fabric made from Recycled Polyester Yarn which comes from plastic post-consumer based products, such as plastic water bottles. The Ecosmart story encompasses two different fabrics including 100-percent Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton. It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.
CarboCool fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo can be seen as a grey tint inside the garment which has a buttery, silky feel to the touch. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible because bamboo is one of the world's most sustainable resources. It offers the same benefits that a chemical finish would without the unnecessary harm to the environment.
S.Cafe uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee grounds end up in landfills, which contributes to our overall solid waste management problem. Producing a garment with S.Cafe fabrics helps in easing these landfill concerns.
The Spring 2013 color palette for men features basic must-haves in a myriad of colors - cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors.
For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.
Also for Spring '13, A|U|R welcomes Stormpack, a continually evolving outerwear collection, under it's umbrella. Stormpack offers a complete range of waterproof, breathable, windproof, seam sealed and lightweight high performance and stylish tops and bottoms for both men and women.
For the men, the price range for polos is between $38 to $60, sweaters - $50 to $110, shorts and pants - $45 to $90. Pricing for women's apparel is between $38 to $60 for polos, $50 to $110 for sweaters and $70 to $90 for fashion bottoms. The Stormpack collection ranges in price between $80 to $110.